In today’s highly competitive housing market, real estate developers and their investors are recognizing model home merchandising as a powerful tool to effectively sell homes and condominiums. Designing a model home involves more than just interior decorating!
Model home merchandising combines interior decorating with marketing to produce innovative design themes and high impact memory points that emotionally connect with buyer profiles.
Today’s savvy consumers look for quality construction, style, pricing, and furnished models. Buyers demand more in a model home than just a design that shows how furniture will fit. They relate first to how the home feels. Floor plans and square feet mean nothing until an emotional connection is reached with potential buyers.
At Lasting Touch we understand the importance of capturing the buyer’s interest. Our merchandised model homes & model suites target the prospective buyer's emotional "hot button" converting browsers to buyers.
We will create mood and atmosphere with colour, fabric, lighting and accessories all focused on differentiating your product. Lasting Touch will coordinate the complete design process from start to completion including all deliveries, installations, custom work, furniture layout, window treatments and budget control.
Lasting Touch designs interiors that create a first and lasting impression with your potential buyers. The right merchandising strategy can make all the difference!